How often should I do a lead cleanup?

Bad data creeps into every database, in the form of duplicate contacts, leads with an odd email format, or even records that are worthless. You can’t prevent bad data from being in your database, but once it’s there, you should do lead cleanup.

Cleaning your lead database is something that every marketer should do from time to time. Most databases entitle you to a certain amount of storage. Never exceed it or it will mean you are not doing a good lead cleaning.

Your CRM contains all the contact data you have stored. It’s your single source of truth for driving customer conversions and customer satisfaction. But a cluttered database can hurt your campaigns . Choose a good CRM that will help you keep your database clean.

TABLE OF CONTENTS

Reasons to clean your database
How often should I do a lead cleanup?
Keys to lead cleaning
1.- Identify duplicates
2.- Configure alerts
3.- Identify essential data fields
4.- Delete inactive contacts
5.- Check uniformity
6.- Follow the main source
7.- Delete strange contacts
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Reasons to clean your database

A lead generation

While a bigger database means more reach, it’s not always add new plugins or modules better. Does quantity or quality come first? It’s all too easy for a database to become filled with duplicate contacts, inactive email addresses, and even spam traps. If you’re still not convinced, here are a few reasons why you should clean your database on a regular basis:

Campaign monitoring will give you more realistic data – it’s the hong kong data numbers and reports that tell you whether you’re doing well or not. But if your database is filled with bad information, your analysis may not show you an accurate conclusion about what you’re doing.