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Landing page design trends for 2018

 

The factors that determine a correct landing page design vary every day, so it is advisable that you review the trends that emerge from time to time.

Companies are constantly investing in content marketing. In fact, as shown by data from Wolfgang Jaegel, 92% of users acknowledge that the content of a landing page is vital for returning later. But beyond the content itself, one factor that really influences whether it is consumed is its presentation. That is why it is so important that the design of landing pages is focused on the user .

But how can you achieve this without neglecting the main trends that will determine the appearance of your landing pages?

TABLE OF CONTENTS
What should landing page design look like in 2018?
1.- Gradient tones as a background

2.- White space takes control

3.- Play with the illustrations
4.- Zigzag landing page design
5.- A direct and easy-to-process value proposition
6.- Subtle forms
7.- Parallax scrolling spain telegram phone number list surprises, curiosity and fun
8.- Cinemagraphs
9.- Full screen videos
10.- Scroll animations
11.- Typographic designs
12.- Large fonts
13.- Interactive landing pages
14.- Asymmetry in designs
What should landing page design look like in 2018?
Today’s user is not exactly known for his patience. On the contrary, he wants things here and now and you, as a brand, need to give it to him on a plate. In fact, the average time he spends paying attention is also shorter than usual. Can you tell us how long we’re talking about? Exactly 8 seconds.

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In those 8 seconds, your website

A must tell the user why they should stay on it. And you 5 business directories to improve your local seo won’t only achieve that with long text. You’ll also achieve that with an engaging design. But do you know how you can capture your potential customer in just 8 seconds?

1.- Gradient tones as a background
Gradient tones as background

Contrasts have been a trend for some time now. And the best thing is that they never go out of style.

By creating backgrounds with gradient tones that really hong kong data create contrast, the landing page design manages to focus on the object in the foreground. In the example, both the headline and the video stand out.

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