15 Best Content Marketing Tools and Plugins for WordPress
Are you looking for the best content marketing tools and plugins for WordPress?
Content is a powerful marketing and growth tool for both businesses and blogs.
Good content marketing tools can help you grow your user base, increase brand awareness and SEO, build trust, and help reduce advertising costs in the long run.
In this article, we have selected the 15 best content marketing tools that will help you grow and engage your audience.
These tools will help you with content elements including site analytics, grammar and spelling, security, and image optimization.
Check out this index. Click on a link to go to the tool you want.
- MonsterInsights
- OptinMonster
- Grammarly
- AIOSEO
- Balloon Smash
- SEMRush
- Duplicator
- Juices
- Constant Contact
- MemberPress
- Brevo Previously Sendinblue
- LearnDash
- Canva
- reSmush.it
- Asana
1. MonsterInsights
MonsterInsights is the most powerful WordPress analytics plugin, trusted by over 3 million professionals. There’s no need to add or edit any code to set it up like Google Analytics, making it easy for anyone to get started.
With this plugin, you can eliminate the confusion of going back and forth between Google Analytics and the WordPress dashboard to track site performance.
Instead, MonsterInsights provides simplified, real-time Google Analytics data directly from your WordPress dashboard. This allows you to observe metrics and get a better picture of your website visitors and their actions easily from one place.
Overall, MonsterInsights helps you make these content marketing strategy decisions by allowing you to monitor store performance, track sales, and identify opportunities to improve conversion rates.
Additionally, you can view graph and chart reports for individual posts or web pages, chile phone number library see how long visitors stayed on them, and how many users are currently on your site in real time.
All of this information can help you see which sms to data content and lead generation forms are performing best. You’ll have a better understanding of how your site is performing. At the same time, this gives you content ideas to help you build your site and make it more interesting and engaging.
MonsterInsights also makes it easy to track UTMs . So if you’ve launched a special campaign with different influencers, you can track them separately using UTMs. Learn how here: How to Create UTM Codes to Track Your URLs in WordPress .
Moreover, this plugin also helps you monitor the speed of your site and gives you recommendations to fix it. Thus, it improves user experience and SEO.
If you have an online store, this plugin can also help you streamline your e-commerce tracking. Typically, tracking individual items through Google Analytics can be confusing and tiring.
With MonsterInsights, it only takes a few clicks to set up Google Analytics eCommerce tracking for popular eCommerce platforms like Woo (WooCommerce) and Easy Digital Downloads in your WordPress dashboard. This allows you to understand which products are performing well and which ones need a better marketing approach in a much simpler way.
With all this information at hand, you can adjust your content marketing approach to best fit your audience and your products.
Additionally, MonsterInsights offers GDPR compliance, ensuring that website analytics automatically adhere to privacy regulations. This helps you comply with all data policies while still collecting valuable data for your content marketing strategy.
Want to explore more analytics tools? We suggest ExactMetrics or virgin islands send you can check out our list of the 13 best WordPress analytics plugins compared.
Pricing: Starting at €99.50/year for the basic (Plus) plan.
Check out our MonsterInsights review here.
Get started with MonsterInsights today.
2. optinMonster
OptinMonster is the best email list building tool because it makes lead generation easy, which translates into better conversion rates. It allows you to display highly customized and attractively designed opt-in forms at the best time and without being pushy or aggressive.
It does this through advanced segmentation technology that allows it to display these forms when:
- Someone is about to leave the page
- A visitor scrolls a certain percentage of the page
- The user remains inactive for a certain period of time
- As soon as someone visits the page
- After a visitor interacts with your content
- Depending on the user’s location
- Depending on the type of content the user has interacted with
- Depending on the user’s device
…and much more.
The most powerful of these targeting rules is the Exit Intent technology built into OptinMonster. It detects when visitors are about to leave your site and shows them specific content or offers, giving them a reason to stick around and explore further.
To automate and streamline your content marketing efforts, you can create multiple campaigns and set triggers with specific display rules. This way, even if you run multiple campaigns at the same time, only the right campaign will be shown to the right person.
Additionally, OptinMonster can also help you perform on-page retargeting. This means you can show the same visitor multiple campaigns to increase the chances of conversion based on their interaction with your site.
This personalized approach to subscription forms increases the likelihood that users will interact with your site and provide you with their data.
As you can see, OptinMonster was built to help you customize your campaigns to fit your audience. Therefore, it comes with different campaign types like Popups, Floating Bars, Fullscreen, Inline, and Slide-in campaigns.
You can set up your campaign in less than 5 minutes because OptinMonster comes with over 100 templates to choose from, including designs for special holidays like Christmas, Black Friday, Fourth of July, and more. Simply choose a template that matches your goals, and you can quickly customize using the drag-and-drop builder.
But what makes OptinMonster truly special for content marketing is its unique engagement features.
For example, you have Spin-a-Wheel Gamified Campaigns . They work like online games to engage visitors and encourage them to interact with your site through this highly visual content, which can be very fun and interactive for your audience! With gamified campaigns, you can offer prizes or discounts to keep visitors engaged and build brand loyalty.
Plus, OptinMonster is quick and easy to set up. All you have to do is sign up on their official website, install the plugin in your WordPress dashboard, and their setup wizard will take care of the rest for you.
Pricing: Starting at $9/month for the basic plan (billed annually).
Check out our OptinMonster review here .
Get started with OptinMonster today!
3. Grammarly
Grammarly is one of the most reliable writing assistants. It goes beyond correcting grammatical errors and typos because its main goal is to help you become a better content writer.
Grammarly does this by offering suggestions and explaining how they will improve your writing and readability. However, it also does the basics of sorting out grammar, spelling, and punctuation extremely well.
It can help you create shorter, clearer sentences, avoiding wordiness and repetition. It also maintains the right tone for the topic and audience, so the text makes stronger connections.
What makes Grammarly unique is its versatility: you can use it on different devices and platforms, from your desktop to your mobile. It’s available on Windows and Mac, as a browser extension, and also as a Word and Google Docs add-on.
Pricing: Offers a free version. Premium plan starts at $12 per month.
Check out this comparison between Grammarly and Hemingway here.
Get started with Grammarly today.
4. AIOSEO
AIOSEO is the most powerful WordPress SEO plugin used by over 3 million professionals. It can help you set up and automate SEO best practices right in your WordPress dashboard, reducing the chances of human error or forgetfulness.
With its content optimization features, you can create quality content that actually ranks and, at the same time, engages your audience. You can do this without the mountain of keyword research and content optimization practices that you would traditionally have to do to get noticed by search engines.
For example, it includes a feature called TruSEO On-Page Analysis , which makes it easy to optimize content before publishing it on your site right in the WordPress post or page editor. You can easily add title tags, meta descriptions, and keywords to help your post rank.
This searc engine optimization plugin also takes care of technical SEO. First, it allows you to add schema markup (structured data) to your content. This basically tells search engines what your content is, such as a blog post, FAQ, news article, etc. By adding schema, you improve your chances of appearing in SERPs (search engine results pages).
But before it can rank your content, Google needs to see your content through crawling. That’s why AIOSEO improves search engine crawling and content visibility by helping you set up sitemaps . You can also set up advanced sitemaps like Smart XML Sitemaps, News Sitemaps, and Video Sitemaps to make your content appear in more targeted search results.
By integrating into social media,
AIOSEO helps you monitor how your content appears on social media. The better your content appears on social media, the more likely people are to organically click on links and share it. This can lead to more social signals and brand awareness, which can help improve SEO. It can also get your content trending, which translates to more organic traffic to your website.
The Link Assistant feature helps you find internal linking opportunities on your website, further contributing to content marketing. The better your linking, the easier it is for users to find relevant information on your site, improving their user experience. This can result in them staying longer on your site, reducing the bounce rate, which can also improve your SEO.
Even though AIOSEO comes with a ton of SEO features, it is designed to ensure seamless integrations with popular tools and platforms. For example, you can integrate it with Google Search Console and WooCommerce to simplify SEO tasks and sell your products more quickly.
As you can see, AIOSEO is a content marketing game changer suitable for business owners, marketers, bloggers, and web developers.
Its simple setup, comprehensive features, and integration capabilities make optimizing your WordPress site efficient, boosting your search rankings effortlessly.
Pricing: From €49.60 per year for the basic plan.
Check out our review on AIOSEO here .
Get started with AIOSEO today.
5. Balloon Smash
Smash Balloon is the most popular WordPress plugin with over 1.75 million active installations. It allows you to display your social media content, including videos, on your WordPress website.
Setting up custom social feeds in WordPress is quick and easy with Smash Balloon.
The best thing about this social media plugin is that you don’t need any programming experience or help from a developer to set it up or use it.
Instead, it integrates seamlessly with WordPress, making it super easy to customize your social media feed. It also includes layout and styling options so you can match the feed to the rest of your website’s design.
You can even display your live streams so your site users can watch podcasts or live webinars on YouTube, Instagram, and Facebook.
You can display multiple feeds on your site , allowing users to explore content from different platforms in one place. They won’t have to go to different social media platforms, such as Twitter, Facebook, YouTube, and Instagram, to view your content.
Your site would be the centralized location to see the content you’re publishing in multiple places. This can help them stay on your site longer and engage more with your content, helping with both SEO and content marketing.
Since Smash Balloon constantly updates your feeds, your content stays fresh. This encourages users to stay longer on your site and share your social media posts directly from your website to their social channels. This increases the chances of your posts trending and getting more organic traffic.