SEO – Search Engine Optimization is an Your Post essential technique for obtaining a prominent position in the organic results of search engines. In short, it aims to give greater relevance to articles and increase visits to the blog .
Producing genuine content is equally important to attract visitors, but it is not enough. That is why we are sharing 9 excellent tips to optimize your publication and ensure good positioning .
1. Research the Your Post most appropriate keywords
Finding the ideal keywords is essential for successful content . Therefore, make a list of keywords that are related to the topic of your post.
Then, do some research to find out which keywords are most searched for . To help you with this process, we suggest some useful tools .
- Keyword Planner : This Google Ads tool allows you to find keyword ideas for your strategy/post and indicates the search volume for each one. This way, you will be able to understand which keywords you should focus on to achieve good SEO.
- Google Trends : This free tool allows you Your Post to find out the most searched terms in a given period of time. This way, you will not only be able to understand the trends , but also compare the potential of the keywords in your strategy. Please note, however, that this platform does not provide traffic estimates, it only provides an idea of user behavior .
- Ubersuggest : This is another free option that is the result of combining two tools: Keyword Planner and Google Suggest. This way, you have access to hundreds of keyword suggestions and you can also find out their cost per click (CPC), search volume and much more!
2. Create Your Post relevant titles
This is an essential step for a good positioning in Google search rankings . The goal is to provide relevant content associated with the search carried out by users.
Therefore, in the title , you should use keywords Your Post related to the topic of the blog article . This will improve SEO and increase the likelihood of it being well positioned in search results .
Take this article for example. We put two relevant keywords associated with the topic in the title: SEO and post.
3. Choose a short URL that includes the keyword
The URL is also an SEO concern. It a product or service has been updated should be related to the article title and, above all, contain the chosen keyword . Separate all words with hyphens and avoid a very long URL.
4. Include internal and external links
Using links , especially in the first few paragraphs, is a great way to reduce the bounce rate of your post. By doing so, you are leading the reader to an action that essential lead generation tools for your business can pique their curiosity and increase their interest in the subject.
Use internal links to help visitors navigate your site . Use external links to validate the information you are sharing. Remember, however, that hyperlinks should open on a new page . This way, the reader will not abandon your blog .
5. Optimize Heading Tags
In the code of a blog post or website page, it is possible to demarcate headings that define the importance of each content. These are called Heading Tags and phone number taiwan range from 1 to 6. 1 represents the most relevant subject .
In your article, it is advisable to use only one H1 (the title) and the H2, H3, H4, etc. (subtitles) that are necessary. Returning to the example in this post, we only put one H1 and nine H2s.
6. Add the Alt attribute to images
Each image you place in your post must contain an Alt attribute, that is, a brief description that includes the chosen keywords. You should also give the images a name following this logic. Separate the words with hyphens (-).
This step is important because it allows Google to understand the meaning of the image . By improving SEO, you will be promoting the indexing and positioning of your post.
7. Use Calls-to-Action (CTA’s)
Turning a simple visitor into a lead should be your focus. To do this, you need to encourage them to take action . To do this, use CTAs in all your blog articles.
You can invite readers to download an ebook, infographic or whitepaper , or offer a discount related to your business. In exchange, all they have to do is provide their details. This way, you can continue to send targeted content and nurture your leads.
8. Bet on synonyms for your keyword
Google now understands that synonyms are related to the main topic. Therefore, there is no need to constantly repeat the keyword to boost SEO.
Avoid using terms out of context to force rankings. This is not a good practice, because the search engine may consider it Keyword Stuffing and penalize your website.
9. Don’t put the full post on the homepage
Avoid making the full article available on your blog’s home page. Instead, include a paragraph and a “read more” option. In addition to reducing page loading time , this will encourage action and reduce bounce rates.
We hope these suggestions help you optimize your SEO and the positioning of your posts. Download our free ebook and learn best practices for producing content that attracts visitors on a large scale and turns them into loyal readers!