Marketing automation and attribution have been at odds as if they were enemies! The legend goes that marketing attribution is the same asor that it is an excellent substitute, and can achieve the same goals. In short, one of the most notable myths ever.
In truth, attribution was never meant to replace and in cooperation, they can create excellent marketing campaigns.
What exactly is Marketing Automation ?
We’ve already given you 3 reasons to adopt and explained what it actually consists of, but let’s recap.
Marketing automation is a software, a service that allows you to make marketing campaigns more user-friendly for marketers in order to better manage relationships with your leads .
Chances are someone signed up for our newsletter or downloaded an e-book . That doesn’t mean they want to do business with us, but it’s very likely that they’re the audience we’re targeting. allows marketers to be proactive with new leads, as opposed to sitting back and waiting for marketing efforts to align with their needs. The information it provides is so relevant that it allows us to treat each lead individually.
From sending emails, CTAs and automated forms to publishing a myriad of content, marketing automation makes implementing and managing the digital experience much easier!
What about Marketing Attribution?
Well, it’s a process used to accurately track, report, and understand the effectiveness of marketing strategies, including both campaigns and advertising that spans all marketing systems and processes (as well as conferences and other offline events ). Attribution follows the prospect through lead generation , opportunity creation, and customer outreach.
So why do Marketing Automation I need both?
So let’s simplify things and list some excellent reasons to become good allies.
Attribution helps marketers make the best Marketing Automation decisions possible by revealing which specific activities generated revenue in the past. Automating an ineffective strategy tech day 60, the focus of innovation in burgos doesn’t turn bad decisions into good ones.
When discussing marketing decisions for future strategies and campaigns, attribution data should be your first priority to inform the initiatives we use our automation software to implement.
Attribution data is an extremely important asset for marketers because it impacts their choices when working with keyword proposals, campaign topics, article titles, CTA formats, landing pages , email design, webinars , conferences, and more. Marketers do all of this based on their marketing automation programs, but it is attribution that allows marketers to make decisions that have a positive impact.
How exactly does attribution work?
Marketing attribution connects to your website, campaigns, and CRM via API Integration. API Integration is a technical term that means that all data generated through how they support different lead acquisition strategies your website and campaigns can be aligned with information from your CRM.
Every lead has a story, a touchpoint, a source. Their first contact is a signal of their exposure to your organization’s marketing efforts. Without attribution. There is no information about what sequence of marketing exposures led a person to your lead list.
Attribution data creates harmonies between the past and connects campaign and website tracking data to tell the marketing story of a given lead . It shows the marketer Marketing Automation which channels. Keywords, campaigns, content or posts the prospect saw and clicked on that turned them into a lead .
But attribution isn’t just about stories. It also tracks the lead ’s subsequent journey through the funnel. When a lead turns into an opportunity and eventually ends up as a customer, the revenue generated is attributed to each touchpoint along the customer’s journey through the sales and marketing funnel.
In conclusion
Marketers need both systems. Marketing automation phone number taiwan and marketing attribution each have their place and function in marketing. Both win because they have always played on the same team.
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