Setting up Yandex.Metrica: how to install a counter, create goals and build reports

To make effective decisions, you need to collect a lot of data. Therefore, a and build reports business should connect an end-to-end analytics service and use it in conjunction with web analytics. This will help not only to turn off unprofitable advertising or improve the interface, but also to track the entire phone number library customer path from clicking on an ad to purchase.

We explained in the blog why using both end-to-end and web analytics will help build effective marketing .

Yandex.Metrica: how to set up

1. Registration

Go to the Metrica website — click the “Go” button and enter your Yandex account login and password. You have one if you registered an email address with Yandex. If you don’t have from d/a to successful transactions: a practical guide for foreign traders an account, register. For your convenience, you can create different email addresses for different projects.

2. Creating a counter

We get to a page with a list of counters – for now it is empty. Click on the “Add counter” button.

A window will open where you need to set the counter settings:

1. The counter name is an internal name, your and build reports visitors global seo work will not see it. Usually, the name of the company or site is written here.
2. Website address – write the domain or address with  
3. Time zone – please indicate the one in which you work.
4. Notification email – email for communication.
5. Accept the terms of the agreement.
6. If you want to connect the webvisor, scroll map and form analytics, move the slider to “On”. We recommend doing this – these are useful tools.
7. Please accept the terms of the user agreement.
8. Click “Create counter”.

3. Setting up the Yandex.Metrica counter

We connect two parameters:

1. E-commerce — needed if you have and build reports online store. Yandex.Metrica will collect reports on what products users most often view on your site, what they add to the cart and what they buy.
2. Content analytics is necessary if your site has a lot of text. With its help, you will find out what content users like, what they read, where they click.

Click on “Additional settings” and set the parameters:

1. Currency – leave it in rubles if you work in Russia.
2. Visit timeout in minutes is the duration of user inactivity on your site, after which the visit is considered complete. The optimal value is 30 minutes.
3. The counter code can be modified for more convenient operation. For example, choose an outdated option or indicate it on one line. This option can be left unchanged.