Once you have a strategy and a subject line that will get your email opened, you’re ready to focus on a design that will truly engage your audience. Make the layout of the letter attractive.
Designing letters requires attention whatsapp data to many details.
- Mobile responsiveness: More than 40% of all email opens happen on mobile devices. Another 40% happen on webmail. Make the layout of the letter attractive .You can’t ignore these customers and should start with a mobile design that works well on smartphones.
- Consistent with your brand: Emails should be easily recognizable as part of your brand. Use colors and fonts that match your style and what the customer sees on your other platforms. Maintain a professional appearance so customers can trust you.
- Use “air”: Try not to overload the letter. Allow elements to breathe by leaving white space. When design elements constantly merge with each other, it is more difficult for the client to perceive the information.
- Clear Hierarchy of Information: Show the reader what’s most important in the email. Use headings, subheadings, and colors that direct the eye. Make sure the call to action (CTA) is prominent and clear so the user knows what the next step is.
- Use quality images: Images have a lot of impact. Make sure they resonate with the reader and are optimized for your emails. The larger the email, the longer it will take to load, so choose your image sizes carefully.
6. Make the content engaging
Customers open your emails because there is a certain process that you need they are interested in the information. It is important not only to make the subject line attractive, but also to make sure that the entire text is interesting to the recipient.
Here’s what to consider to make your emails engaging.
- Provide value: Don’t just advertise your business. Give the reader something useful, like content that helps solve their problem or a unique offer.
- Make your email easy to read: Readers are in a hurry. Make your emails easier to read by using bullet points, short paragraphs, headings, and simple language. This will help your emails read faster and more easily.
- Include engaging copy: People love stories. Whenever possible, tell stories in your emails. Use emotional triggers to create a deeper connection with the customer.
- Add personalization: Where appropriate, use personalization. This could be products based on the customer’s purchase history or content related to their location.
7. Make your call to action clear
Customers can’t take a targeted action if they don’t know what to do or if they don’t have an incentive to do it. If you want to increase conversions, make your call to action clear and compelling.
Here are some tips for increasing canada email lead conversions with calls to action.
- Use buttons: Buttons are a familiar interface element. Users know that a button will take them to the next step. Use bright colors and easy-to-read text to encourage clicks.
- Make the language active: Using active language encourages users to take action. Examples of button texts: “Get a discount,” “Download the guide,” “Learn more.”
- Place your call to action in a visible area: Even if your emails don’t have the classic “above the fold,” it’s still important to place your CTA in a part of the email that can be seen without scrolling.