How much does it cost to Of time on social media is spent on mobile devices ( comScore ).
- Mobile social media users grew by 30% in 2016, reaching a staggering 581 million ( Hootsuite ).
- Facebook and 2 messengers (FB Messenger and Whatsapp) are the most popular social media apps ( Wiredseo ).
Social networks How much does it cost to Source: Wiredseo
- 82% of Twitter users access this social network from their mobile device ( Venture Beat ).
- YouTube videos on mobile have a greater reach than TV, including during prime time ( Think With Google ).
- US consumers spend 5 hours a day on their mobile devices. Facebook, Instagram and WhatsApp dominate, occupying 19% of these 5 hours ( Flurry Mobile ).
Source: Flurry Mobile
M-commerce
- According to the annual Mobile Money report published by the trade group Mobile Ecosystem Forum, in which 15,000 mobile users participated, 78% of consumers made at least one order on mobile in 2016 ( The Financial Brand ).
- Mobile accounts for 21% of online spending ( comScore ).
- The shopping cart abandonment rate is 78% on mobile vs. 63% on desktop ( Barilliance ).
- Mobile commerce is worth about $100 billion a year in the United States ( Huffingtonpost ).
- About 1/3 of e-commerce businesses are growing phone number list thanks to mobile purchases ( Digitalcommerce360 ).
- In some markets, such as Asia, the growth of m-commerce is exponential, with some regions even experiencing growth of 250% in the last two years ( Huffingtonpost ).
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- Spending on mobile video ads increased by 142% during the second quarter of 2017 ( Smaato ).
Source: Smaato
- 70% of people don’t like mobile ads ( HubSpot ).
- Globally, 419 million smartphone users have ad blockers, representing 21% of the 1.9 billion total smartphone users. Mobile ad blockers are growing by 90% annually ( PageFair ).
- Spending on localized mobile ads will grow from $12.4 billion in 2016 to $32.4 billion in 2021 ( BIA/Kelsey ).
Apps How much does it cost to
- 64% of 18-34 year olds paid to download an how to make a wordpress quiz to increase engagement app in the past year, and nearly 1 in 5 paid to download at least one app per month ( Comscore ).
- In 2020, mobile apps are expected to generate $188.9 billion through app stores and in-app advertising ( Statista ).
- In June 2017, over 180 billion apps were clean email downloaded from the App Store. The most popular apps are in the “Games” category ( Statista ).
Source: Statista
- The most popular Android app categories globally aretravel and local content, with 95.8% reach among all Android mobile users ( Statista ).
Source: Statista
What are the most important mobile facts and statistics for you? What will be the trends in 2018? Share your thoughts in the comments.