Use intersections of interests This is why you should always test multiple images and multiple taglines/headlines for your ads.
AdEspresso even found that when the frequency (number of times your ads are seen on average by your target audience) of your ads reaches a certain point: the CPC increases sharply.
From my experience, I have Use intersections of interests found that a
frequency higher than 3 or 4 tends to decrease the results of my ads and decrease the relevance score (a metric similar to the quality score in Adwords) of my ads.
One way to counter this is to vary your message as often b2b email list as possible. A/B testing on Facebook allows you to do just that.
On Facebook, the most well-known and widespread targeting is interest-based targeting.
Concretely, you select people according to the Facebook Pages they like or the subjects in which they have shown an interest at one time or another (by clicking on a link or an advertisement for example).
Interest targeting can be really powerfu
When we start out, we tend to aim broadly and choose around ten interests.
The problem is that you end up with audiences that are memberpress vs wishList member: which is better? too large and diverse (since you are choosing too many interests).
For my part, I like to use the intersection system, the goal of which is to select people who are interested in one category of interests AND another.
Let me show you how.
Let’s say I sell running shoes.
To be specific in my targeting, I could target people who like Adidas Running or Nike Running AND people who are also interested in running shoes!
This way I have a very limited audience
Obviously, this is just an example and you can define more creative targeting than the one I just did.
The idea here is to use intersections to increase your chances of targeting individuals who are passionate or highly interested in your products.
Here is a similar example, if for example, you have just clean email opened a cafe in your neighborhood.
Be specific in your message
People love numbers!
Numbers help us better visualize what we are going to get.
In advertising, it’s always beneficial to have a clear offer. Specificity helps clarify your proposition.
The best example I found is this Drivy ad.