Mention the location in This is the case when you go out to eat in town. If you have a choice between two restaurants, one is full and the other is empty. You’ll go to the first one because there are already people inside.
You assume it’s because the food there is better quality.
Marketers have been embracing this concept for years.
On the internet, social proof Mention the location in can take the form of:
- Customer testimonials.
- Prestigious names. Example: L’Oréal is country email list one of our clients!
- Media appearances.
- Numbers. Example: 10,000 people already use our solution.
- Comments and shares on social networks.
You can also use it in your Facebook ads.
This is exactly what Feed Smart Food did .
They used it directly in their hook.
As you can see, they used the correct emoji and quotation marks, which indicates the beginning of a testimonial.
I just find it a shame that there is no name of the person who wrote the testimony.
Either way, it’s a good way to persuade your prospects, especially if they’ve never heard of you.
Do an A/B test
Unless you have a crystal ball, you can never know 7 best divi builder alternatives for your website (compared) in advance which image will work best or which audience will respond best to your ad.
Fortunately, Facebook makes it quite easy to do A/B testing.
All you have to do is duplicate your ads (or ad sets) and change one element at a time.
For example, last month I received a few ads from Hootsuite for a few days.
Except they weren’t the same.
First there was this one.
And then this one
The second benefit of A/B testing is that your audience may get tired of seeing your ads too often (remember, they didn’t ask for this…).
If your audience gets bored, they may hide your ads or even flag them as inappropriate.
Also, make sure your ad contains a clear call to clean email action in the tagline or headline. If you don’t ask your target audience to click on your ad to access your awesome content, they may never do so…
Finally, if you want to go further and get a step-by-step action plan for launching a profitable Facebook ad (or improving your existing ads), I wrote a guide that teaches you how to create Facebook ads from A to Z , from choosing the audience to designing your ad. The guide is available as a free download, click on this link to access it .