Are there any Trading and Manufacturing B2B companies today that don’t use social media? Yes, there are! However, while most Trading and Manufacturing B2B companies use social media, there are still many that don’t use it as effectively as they could. In many cases, these companies hold back from using social media because they believe that their customers don’t use social media or that social media even poses significant risks. Even for experienced B2B marketers who actively use social media, calculating the marketing ROI for social media campaigns can still be a challenge.
So, while it may still be a bit of trial and error, it’s clear that social media is now an integral part of the B2B sales process. Even for the most technical or niche products, prospects now expect to be able to find the information they need online. And if they can’t find information about your solution online, they’ll quickly turn to your competitors who are visible and findable online.
Now that social media is a given for B2B, how do you develop the best strategy for your products and business? As with your other marketing programs, start by defining your objectives, audiences, platforms, and how you will measure your success. In this blog, I will highlight each of these components, all with the goal of helping you make B2B Social Media Marketing more effective and efficient.
Set clear goals
What results do you want to achieve with your social media activities? Do you want to generate leads, build brand awareness, upsell, engage/retain customers, register users, be a thought leader? Maybe it’s a combination of these, or even all of these. Start by thinking about how social media fits into your regular marketing efforts and what business goals you can achieve with social media.
You can develop a B2B Social Media approach to dataset support an overarching marketing goal (e.g. B2B Lead Generation), but you can also create a B2B Social Media plan for each individual marketing activity, such as a trade show or presentation. For example, to build brand awareness for that specific event.
Segment Audiences for B2B Social Media Marketing
Who do you want to connect with? Prospects and customers, sure, but what about industry influencers, media, your competitors, potential employees, your community… Go beyond customers and consider all your stakeholders. In addition to your primary audiences, social media offers an engaging way to communicate with perhaps less obvious audiences, such as community groups and people in your industry. What are your goals for each of these audiences?
B2B Social Media Marketing platforms
Find out where your stakeholders are spending their time online. LinkedIn is a key platform for B2B, but Facebook and Twitter are also becoming increasingly important. Instagram is great for employee engagement and local events. And if you’re starting to watch more videos (such as product demonstrations), you’ll want to get familiar with YouTube. Take some time to explore these platforms to see where and What is CRM and how to use it what your prospects and industry peers are posting. Experiment with posts and ads to see how the different platforms respond. And while you might decide to focus on LinkedIn, for example, you’ll still want to keep an eye on the other platforms for any activity that relates to your products, company, or area of expertise.
Measuring is knowing within B2B Social Media Marketing
The beauty of social media is of course the precision with which you can measure the response to your online activities. You can quickly and easily see the size of the audience reached for each post, as well as the engagement (likes, shares, clicks), and all conversions (downloads and subscriptions). Familiarize yourself with the dashboards for each platform and check them regularly. For real-time insight into the impact of your digital marketing and how it supports your objectives, you can use tools such as Google Analytics and business identification such as Leadinfo.
High quality content
Your digital content needs to be of the best possible quality for several reasons. Firstly, you want your website visitors to be able to find all the information they need quickly aero leads and easily. Testimonials from other users, full technical information, comparisons with similar products – make sure it’s all on your website so that visitors have no reason to leave and switch to your competitors’ solutions. And visitors aren’t the only ones looking at your website. Google also analyses your content, and the quality of that content determines your Google ranking and how easily people can find you online.
Unburdening in the field of B2B Social Media Marketing
Good content combined with the right use of B2B Social Media Marketing is the key to success. One cannot exist without the other. We investigate what the right strategy is for you, choose the right channels and develop targeted campaigns. for you to identify new opportunities. We present the results in clear and concise reports. The use of B2B Social Media Marketing leads to differentiation of the customer experience and realization of business objectives throughout the entire company through social media. Our B2B Social Media specialists develop your strategy, creation, execution and optimization
As your Online Business Partner, we are happy to think strategically about business objectives, content and conversion! Would you like to know more about B2B Social Media Marketing or about the other B2B marketing services we can offer you? Feel free to contact us for free advice.