women have had a lot of economic power for years, but they’ve spent it differently. It’s widely reported that for women with children, approximately 90% of their income goes back to their families. A staggering statistic compared to their male counterparts, who typically contribute between 30% and 40% of their income to their families.
According to the Wall Street Journal , major fax lists demographic shifts are affecting how women spend money, including:
More and more women are choosing to have children at older ages, if they choose to have them at all.
Greater labor force participation and higher wage increases compared to the previous decade
Evolution of gender roles within the home
In other words, women now have more money than ever before and more control over how to spend it. Today, women spend on goods and experiences that align with their personal interests.
►Women-Centric Marketing
It’s no wonder Barbie, Beyoncé, and Taylor Swift have to reinstall google chrome on windows 11 been so successful: all three have effectively used women-centric marketing. Even before the public knew that the plot of the Barbie movie centered on scrutinizing the patriarchy, themarketingwas clearly geared toward a female audience.
Viewers were drawn to the numerouscrossover collaborationswith their favorite brands, acatchy themethat trended on TikTok for most of the US summer and brought back nostalgia for their own childhoods.
Beyoncé and Taylor Swift, arguably two of the most popular artists on the planet with extensive musical catalogs focused on female empowerment, used social media to rally their predominantly female audiences around their subsequent tours.
Not only have they had some of the highest-grossing philippines numbers tours inhistory, but their audiences have also injected millions of dollars into the local economies in each venue where they performed. After all, fans don’t just shell out money for tickets. They also pay for travel accommodations, (often glittering) clothing, and other goods and services to enhance their concert-going experience. It’s hard to ignore the economic ripple effect felt in other industries.
It’s not just entertainment; women’s sports have also had a record-breaking year:
The first half of this year’s Women’s National Basketball Association (WNBA) season attracted record numbers of viewers and sponsorships.
The FIFA Women’s World Cup also recorded record viewership worldwide
The key for marketers isn’t to focus exclusively on toy-related content or promoting pink and sequined products. When customer groups feel seen, heard, and understood, they show up in a big way. Barbie, Beyoncé, and Taylor Swift have proven that you always win when you can make that happen.