Structured data is not a direct ranking factor. However, it does determine how the search results are displayed. Building Structured Data Therefore, important information such as location, opening hours or telephone number should always be marked with structured data so that the search engine can read it. It enables the digital voice assistant to give the desired answers to questions.
Featured Snippets as a door opener for voice search
Google defines featured snippets as “facts, diagrams or similar that fit correctly spain whatsapp number data and comprehensively on a mobile phone screen in 1-2 sentences or a short list.”
In addition to the top rankings, Google uses featured snippets for its voice search results.
Because Google itself decides which website is eligible Building Structured Data for a featured snippet, it makes sense to optimize content so that it is relevant for it.
SEO adjustments and language-appropriate content
The biggest change probably concerns the SEO discover what trade marketing is and the advantages of this strategy for companies optimization of the content. The new search behavior affects the setting of keywords, the design of headings and the tone of the web texts. If you want to be at the top in the future, you should prepare your content for voice search SEO.Building Structured Data .Complex writing is harder to understand and therefore more difficult to place in the presented excerpt. Simply written content contributes to better understanding and is better suited to reading aloud.
A voice-based search requires more colloquial language than typed search queries. The W questions can help: For example: “What is the best restaurant near Mönckebergstrasse?” vs. “Restaurant Mönckebergstrasse”. A spoken search query is formulated as a question and does not use individual keywords.
Long-tail keywords are therefore necessary to answer “spoken” questions correctly.
Integrate FAQ section on the website
Another good way to position yourself for “spoken” questions is to integrate an FAQ section on the website. Building Structured Data This is usually colombia business directoryc always defined by fully formulated questions that Google then uses. Think about your users and adapt the questions to how users would ask them.