If everyone is a content creator, is anyone?

What do you have in common with podcast hosts, YouTube sensations, TikTok stars, and Instagram influencers?

Statistically speaking, you probably consider yourself a “content creator,” too — at least on some level.

Recently, HubSpot’s blog research team conduct a study and found that 30% of 18-24 year olds and 40% of 25-34 year olds call themselves content creators.

That number might seem high at first, but when you consider how ingrain social mia has become in our lives, it starts to make sense.

What surpris me, though, was this: When ask how many followers most of these content creators had, 84% report fewer than 10,000, and 39% report fewer than 1,000.

This confus me. In high school, I had roughly 100 followers. But I had never consider myself a content creator. I guess, as it turns out, maybe I should have.

To investigate whether ‘everyone is a content creator’ is true – and what it means if it is – I spoke to three content creators and influencers about their relationship to the label ‘content creator’.

Is anyone who creates content a ‘content creator’?

Li Jin is an investor and co-founder of Variant Fund, a gambling data mexico venture firm that invests in the ownership economy. As Jin told The Information: “No matter what industry you’re in, every single person is going to be a creator..

 This adoption of virtual brand building is already what is an influencer marketing agency? starting to happen, but it will accelerate in the coming years, as doctors, CEOs, and other professions, including venture capitalists, realize the importance of cultivating online profiles.”

Jin adds, “Everyone will have to build influence online, because we’re living more online… All of us will have to adopt some of the skill sets and behaviors of creators in order to be successful.”

 If a content creator is defin as someone

 

Who “produces entertaining or ucational material that is tailor to the interests and challenges of a target audience,” then it makes sense to label anyone with a social profile as a content creator.

 It doesn’t matter if I’m just posting a funny Instagram video to share with my 300 followers or if a big TikTok influencer is doing the same for her 3 million fans.

 Leslie Green, senior manager of social strategy at HubSpot, agrees. She says, “Nike believes ‘everyone is an athlete,’ and I also believe everyone is a content creator. There may be different skill levels, but if you have a camera phone, you’re a content creator.

It’s true that there are levels of skill, experience, and influence contact lists within the creator economy, just as there are in any profession. But the surprising thing is that, unlike other professions, there is no entry-level requirement to become a content creator.

 You don’t ne to possess certain skills or live in a specific region or be an expert in a particular field – you just ne to have a phone or a computer.