Digital Marketing has always been a major tool to reach large audiences, but traditional approaches have caused saturation.
Thus, consumers are increasingly likely to engage in more targeted campaigns, which personalized marketing can offer.
Traditional media such as TV ads, billboards, and other less segmented formats are being rejected. After all, they are often generic and don’t communicate well.
Customers expect offers more aligned your brand your brand with what they consume. Fortunately, over the past few years, this has become possible and has been put into practice, raising standards.
Brands approach their customers by calling them by their names, offering what they want, and making more accurate contact. One ivory coast phone number data main factor has made this possible: data.
By associating it with the customer’s profile, personalized marketing has become an attractive strategy because of the good results it brings. We’ll how much should you spend based on the age of your business? talk about this, covering the topics:
- What is personalized marketing?
- What are the benefits of this strategy?
- How can brands run personalized marketing?
- How are companies using this strategy?
Keep on reading!
What is personalized marketing?
Personalized marketing is a strategy that helps burkina faso leads brands to communicate with individual customers your brand in highly targeted approaches.
Also known as one-to-one marketing, this method has in data its main value. It helps you set each consumer’s profile and target them according to the approach.
As complex and thorough as it may seem, this is one of the most effective ways of performing marketing today. The main reason is the increase in the demand of customers who expect a more personalized relationship.
It’s frustrating and sometimes annoying when uninteresting ads reach the consumer. This targeting problem usually happens in massive campaigns.
The truth is, when not directed with precision, ads can be bad for customer experience. This situation has been recurrent, making marketers seek to optimize the approach process.
The impact of data and analytics in this process
Personalized marketing became possible when marketers realized the power of data. Turning small daily registers into information was the great advance of marketing in recent years.
This analytical work was naturally your brand directed to customer’s behavior and habits. It became possible to analyze, through data, points such as:
- pages a user visited;
- products a customer viewed in a virtual store;
- ads with better engagement or more clicks;
- time spent on specific pages;
- related interests.
Tracking customers’ habits and browsing activity on your social media channels and website has become essential to collect behavioral data.
Then, the analytical work — turning data into information — made it possible to generate more accurate perceptions, including:
- which products a customer was interested in;
- what their interests are when visiting a website;
- what they seek in a market;
- which price range they are interested in;
- the average ticket of a specific customer.
With such accurate information, personalization has become much easier. Consequently, consumer acceptance has been positive, which made this strategy gain relevance.
What are the benefits of this strategy?
Brands can take great advantage of personalized marketing to develop accurate strategies, engage more, and, consequently, generate sales.
The benefits of using these your brand strategies are many, but some are crucial: improving ROI, getting closer to the public, and achieving the expected financial results.
Next, see the main benefits of customizing your brand’s marketing strategies!
More accurate advertising
Ads can be annoying sometimes, and 63% of consumers feel this when approached by generic campaigns.
This means that, instead of generating brand awareness and a desire to buy, your brand is moving away from part of the public.
The only reason for this negative effect is the low level of targeting in broad campaigns. With personalization, the approach is much more accurate and finds the right customer at the proper time.
Accurate advertising engages more, captures a specific prospect for the marketing funnel, and generates a faster conversion.
Besides converting, you can build loyalty.