In B2B, influencers are people who usually have direct contact with the respective products. However, B2B influencers do not describe themselves as such. They are primarily characterized by their expert status and insider knowledge of the industry. The Opportunities These are, for example, employees, service providers or so-called thought paytm database leaders. So if a managing director shares an interesting article about a product on LinkedIn, he effectively draws the community’s attention to it. This valued opinion is a significant difference to B2C. The Opportunities because in B2B the influence factor of the influencer is weighted more than reach. So-called micro-influencers are particularly well suited for this.
Micro-influencers may not have a huge number of followers (usually 1,000 to 5,000 followers), but they operate in a niche market with targeted and relevant content. They also usually interact much more with their loyal community. This position as opinion leaders and advisors is particularly beneficial for B2B marketing managers. Followers max built talkpush based on internal software place more trust in the micro-influencer’s recommendation than in the company’s direct marketing communication, as the influencer risks their credibility and position in the community. In the eyes of readers, this conveys an honest opinion that has a strong influence on the B2B purchasing process.
The Importance of B2B Influencers
The typical buyer spends a lot of time researching, reading reviews and weighing up the pros and cons of the products available. This is where B2B micro-influencers can support and even speed up the decision-making process through testimonials and opinions. Products are explained or discussed by the influencers, thus stimulating dialogue. Since B2B products are often more complex than the self-explanatory products of B2C. The Opportunities colombia business directory B2B products are brought closer to the buyer in this way. More emotional posts and interactions ensure that the advertised products remain in the buyer’s memory. In this way, they are more likely to prevail over other products in the decision-making and purchasing process.
The right choice is important
The selection of micro-influencers is important here. This depends particularly on the product and industry. You should consider which customers you want to reach with your influencer campaign. Check which opinion leaders are particularly active in this segment and are preferred by your customers. Micro-influencers are characterized by high-quality and industry-relevant content that is commented on and discussed by the community. Consider the following: Has your influencer already advertised for a competing company?In addition, micro-influencers usually target specific niches with their content, which in turn is reflected in the strategy of medium-sized market leaders or hidden champions. This means that micro-influencers are also a better fit with the entrepreneurial characteristics of most B2B companies.