Marketing for B2B Companies Enthusiasm for data-driven marketing is growing, but most companies are still at the early stages of implementation.
For example, no one disputes the importance of market intelligence as a basis for decision-making in all organizations – but for many of them, this remains more of an aspiration than a reality.
eMarketer found that more than 90% of companies consider it important to have “a single view of the customer,” but less than 10% put this into practice.
Similarly, data-driven decision-making is
Not yet ingrained in the culture of many Marketing for B2B Companies organizations: About 61% of executives say their organizations are only “rarely” or “somewhat” data-driven.
As you craft your next business-to-business (B2B) strategic plan, consider these key strategies for your company’s data-driven marketing success.
1) Act more on the basis of decision-making processes
Although marketing professionals are trained to be customer-centric, they can sometimes see things from their own perspective.
This lets us ignore the obvious – business hong kong telegram data decision-makers, like everyone else, focus on their own needs and, as a result, tend to think about solutions before brands.
In contrast, you (and everyone around you) think about your business all day long – which gives you an inflated perception of how your brand is the best in the market.
When your company increases its presence in
The early stages of a customer’s how to find balance between personal life and career decision-making, you can get great solution-oriented content that builds a product category, rather than just focusing on your brand itself.
Sounds confusing? Here’s some data from a Marketing for B2B Companies Google survey of B2B decision makers:
71% start their research with a search for solutions, without a specific brand in mind;
They make an average of 12 searches
(and are halfway through the funnel) before changsha mobile phone number list interacting with a specific brand’s website.
For a marketing plan to make sense, you need to gain a deep understanding of your potential customers’ interests: their pain points, their information gaps, their current imperfect solutions, and so on.
Digitally, this means a deep understanding of how these leads search, which has become more nuanced than the keywords they use. It means understanding the latest search trends, including the growing tendency to ask questions in search and use personalized contextual phrases – “near me” and “should I.”
2) Move from content marketing to market authority
The internet today contains more published content than ever before – and more information is added every day.
Amidst this volume, search engines have looked for ways to determine what is actually relevant content – the current trend is to emphasize content quality over quantity.
Many have come to believe that a White Paper of depth and substance will have more impact than a handful of (but keyword-dense) blog articles , even though the latter are sometimes easier to quantify attribution.
Data, particularly in a competitive context, is crucial throughout
The process of developing thought Marketing for B2B Companies leadership, market authority, and impact in the marketplace.
Data guides content development understanding which content performs best for competitors) and KPI measurements in a competitive context page views, downloads, shares, conversion rates, etc.)
3) Invest more in video content
Check out the digital marketing trends of the last three or two years and you’ll see one constant: video content continues to be one of the sector’s biggest bets in terms of relevance and results.
Even those videos with low quality, audio problems, and shallow content have become good bait to generate traffic for B2B websites – much of this thanks to changes in Facebook’s algorithm in its fight against YouTube.
We are now reaching an inflection point in
Online engagement with video, both among consumers and B2B decision makers.
Google found that 70% of B2B decision makers watch video content throughout the buying journey, up from 52% in the last two years, with nearly half watching 30 minutes or more during the research process.
Generational factors also come into play in these numbers: Millennials are particularly video-savvy, and they are occupying influential.