There has been a lot of talk lately about Instagram’s application for B2B companies . After all, the platform has evolved more and more, becoming a good alternative for companies looking for more business. This is true for both B2C and B2B.
But for the strategy to have the right effect, you need to have good content marketing designed for the social network. This means that replicating what has already been produced for other networks will not work here.
So producing Instagram content for
B2B companies requires some good brainstorming and creativity to incorporate different elements into your content.
Therefore, observing what other B2B companies have done can provide a good dose of inspiration to help fuel the creation of content for your feed.
We’ve already covered this part for you: check out some good examples of good Instagram strategies for B2B companies below.
In addition, we have also listed a series
Of different resources that can be explored when planning a quality content feed for your company – check them out.
1) Company Culture on Instagram for B2B Companies
Company culture helps you present your france telegram data business in a more humanized way. Instagram is one of the best platforms to highlight this to your followers and potential customers. These two companies have perfected this concept on their own feed.
Accenture is one company that uses
The platform well to showcase how fun their what is it and how does it increase sales conversion company culture is. The quality of the photos adds an extra touch. From foam runs to corporate travel, they do a great job of sharing what it’s like to work there .
2) Effective use of Instagram Stories feature for B2B companies
Stories are a 24-hour snapshot of images that your business can share on your feed for viewers to watch. When done correctly, Stories can be used as a way to provide valuable information to potential customers, engage with new leads, and share more about your brand. These B2B companies are using Stories in an engaging, helpful, and organized way.
Cisco uses the feature to categorize and highlight
Its extra content on its profile. Its simple, yet highly changsha mobile phone number list detailed and specific graphics make its content engaging and informative .
3) Branding
One of the advantages of Instagram for B2B companies is the ability to include branding elements that help showcase your company.
Google takes advantage of this feature
Filling its feed with vibrant colors—among its four main colors, of course—and finding even the smallest , most subtle ways to incorporate the G into its posts.0
4) Creative use of colors
Speaking of colors, they are a key factor in attracting users to your feed – without color, photography can look dull and uninteresting.
But when your business really explores
The use of color on Instagram, it makes things even more interesting.
Itaú and its orange elements – a resource also explored throughout its digital and offline marketing strategy – are already recognized by the public.
5) Stunning visuals
Visuals and graphics help break up the look and feel of a traditional Instagram feed for B2B businesses. When done right, they’re crisp, inspiring, helpful, and eye-catching.
Verdô Sucos is an excellent example of this feature.