For several years now, WhatsApp* has been one of the most popular messengers in the world. Its audience exceeds 2 billion users in more than 180 countries and 96 million in Russia (according to Mediascope
In addition, the messenger has a high Open Rate – 80-90%, while for email it is only 20-30% (according to tyntec).
In this article, we will look at the capabilities of WhatsApp* for business, and also share useful LiveTex tools that will make working with the channel easier.
WhatsApp Business Account WhatsApp Business
To start working with WhatsApp* Business API and have access to all the features of a business account, you need to go through the turkey whatsapp number data registration process. The company verification procedure gives businesses a number of advantages in working with the messenger:
- A green check mark next to your phone number means you have a verified WhatsApp business account. This demonstrates the trustworthiness of your business.
- The ability to be the first to send out newsletters and distribute them to your customer base.
- Customers see your business name on WhatsApp*, not just a phone number. This increases trust and increases the likelihood that they will read your message.
- You can use your company’s main landline number without any worries. This makes it easier for customers to contact you.
- Using a white channel ensures continuous operation and compliance with high SLA standards.
- Two-way communication allows customers to respond to emails and ask questions.
Detailed instructions on how to verify your company in Facebook Business Manager* are available in our knowledge base.
WhatsApp mailings*
WhatsApp*, like any other messenger, is a quick way to contact a client, as it sends push notifications with a notification about a new business sale lead message. This allows companies to regularly remind about themselves in order to stimulate sales and close deals. In addition, a high open rate of 80-90% (according to Tyntec) guarantees that clients will read the message.
LiveTex offers its clients to use marketing mailings in WhatsApp* to inform clients about promotions, company news or a call to action (for example, a purchase), namely:
Sale notifications . Prepare a mailing list that the sale has already started and you have prepared a separate promo code for your most beloved and loyal customers.
LiveTex’s tip: use marketing message templates to which you can add a clickable link with a promo code, promotion, or link to a sale page. This will increase conversion and the effectiveness of the mailing
Notifications about new arrivals .
Share the news that a new collection is already available for order. Regularly notify customers about new arrivals to motivate them to make benefits of chatbots for support automation repeat purchases. Especially with the LiveTex functionality, it takes a couple of minutes and a minimum of actions!
LiveTex tip: use your CRM integration with the LiveTex chat platform to create newsletters with customized offers:
Stock Alerts : Notify customers when items on their waitlist are back in stock. that it’s not just mass spam, but something they really want.
Incomplete order reminders – Send a reminder that the user has not completed the order, and the product is about to run out and they should hurry.