A cross-functional team is a group of experts with different skills, knowledge, experience, hard and soft skills. Cross-functional teams work on common projects, each member uses their skills and experience. This is what makes such a team strong.
For example, a team may consist of a developer
A designer, a marketer, and a project manager. Each of them performs their tasks, helps others with related tasks, and contributes to the project.
Imagine that your team is developing a new app. The office 365 database developers are responsible for the code, the UI/UX designers are responsible for the interface, and the marketer and copywriter are responsible for how to promote the product. Working together, they can share knowledge and experience to find solutions that meet the needs of users. For example, the marketer will tell the designer what buttons users want to see in the app, they will discuss this with the developer, and quickly change the appearance of the buttons.
The difference between a cross-functional team and a regular one
Functional teams consist only of specialists in one area. For example, only accountants can work in the finance department. They know everything about using affiliate marketing to drive sales through influencers financial reports and taxes, their work does not directly affect the product or clients. This team is focused on narrow tasks.
This is what distinguishes a cross-functional team, in which experts from different fields are engaged in performing a large number of diverse tasks, solving various issues. They do not only keep records and deal with finances, like accountants. They develop the product, study and analyze user feedback, refine, test, and promote the product.
Diversity of experts
- The team consists of people with different skills and experience, which helps to approach the tasks from different angles. For example, a marketer cyprus business directory has experience in promoting a product, and he also knows what functions are important for users. A UI/UX designer knows how to build an interface so that it is convenient. This allows specialists with different backgrounds to work together on the product.
- Independence. The advantages of cross-functional teams: they plan their own work, organize internal processes. The company’s management should not constantly control them. But the team has a leader who sets deadlines, determines the priority of tasks, and distributes roles.