Naming is the process of developing a name for a brand or product, service or project. It often serves as a basis for the brand’s further corporate style – its identity: logo design, colors, fonts.
The naming process is part of a more global process – branding . It is important to consider that the company name can influence brand recognition. You can come up with a name that will surprise the audience and attract attention, but it does not work for long on its own. It is competent branding that will fill the brand name with meaning and give it a long life.
For example, Apple, through branding and marketing strategies, has been able to make the word “Apple” a symbol of innovation and design excellence.
Why is naming necessary?
The main task of naming is to develop a name for the ios database brand that is memorable and reflects its essence. Often, the name is one of the first contacts of the consumer with the brand. Naming helps to leave a pleasant impression on the target audience.
Effective naming means that the name you come up with performs the following functions:
Differentiation from competitors
An effective name will help to distinguish the brand from benefits of working with local instagram influencers other goods and services. The name can tell you what services the company provides or what category the product belongs to. For example, the names of dairy products reflect the naturalness of the products and refer us to the village or nature. Such options are: “House in the Village”, “Green Village”, “Ekomilk”. The Nemoloko brand decided to use the name as a contrast. It distinguishes the brand in the product line.
The chosen name allows the brand to create and manage the associations it will evoke in the audience.
For example, Alfa-Bank already declares its primacy and leadership in its name.
Creating a connection with your target audience
A catchy and beautiful name is the first step in cyprus business directory creating a connection with the consumer. For example, a company providing accounting services chose the word “standard” as its name. It tells its potential clients that the company does its job perfectly.