What are local Instagram influencers?

Before you find out how to find local Instagram influencers, you need to know who they are, how they define themselves, and how they work. 

Local Instagram influencers are content creators who are based in and target a specific geographic location with their campaigns. They are usually micro ornano influencerswith smaller, more specialized audiences that are located in the same city or region as their followers. They tend to promote smaller businesses and help them build their presence in their local area.

Types of local Instagram influencers

There are two main groups of local Instagram influencers. Knowing them will help you find the best influencer near your clients and brands. 

Local Instagram Nanoinfluencers

First of all, we have nano-influencers. These content creators have between 1,000 and 10,000 followers , so their relationship with their audience is very close. They have created authentic, pakistan phone number list carefully crafted, trust-based relationships. For this reason, their engagement rates are usually very high.

Local Instagram Micro Influencers

Local or regional micro-influencers have a community of between 10,000 and 100,000 followers . They focus on a specific niche, but are already considered experts in their field and professional content creators. 

Now , how do you know if you need nano-influencers or micro-influencers? If you are an agency, it is essential to consider the client’s main objectives before choosing. 

Read more: The best ways to identify micro-influencers for your brand

On the one hand, nano-influencers have a smaller inbound marketing tactics audience and are therefore closer and more connected. This close relationship leads togreater engagement, which can be interesting for campaigns that seek to increase brand trust and/or position themselves in a very specific niche.

On the other hand, micro-influencers have the ability to reach a wider audience . They are ideal collaborations for campaigns focused on improving reach and increasing brand credibility. 

Examples of local influencers on Instagram

We want to share with you some examples of profiles that illustrate theMain characteristics of an influencerlocal . Discover them and analyze their accounts, you will see that through their content they have managed to impact their local community. 

Ivan’s Journey

HeTourism is one of the most popular marketsfor influencer marketing. Visiting cities as stimulating as Barcelona gives rise to a lot of creative play. But if that whatsapp number content is for the city’s residents, it’s even more interesting. This is the case ofIvan Galvez, the influencer who provides information on the best things to do in the city. This creator has gradually gained a loyal local Instagram influencers community that is attentive to his publications. Without a doubt, he is an attractive profile for restaurants or museums that wish to collaborate. 

Lisandro Schamberger

This Argentine micro-influencer has formed a community based on the love of gastronomy and travel . The name of his profile is@comentinoand in it we can find collaborations with restaurants in the province of Buenos Aires and with national hotels. His publications stand out for their joy and their clear way of explaining and presenting each place. 

Rosa Barrancos

Rosa BarrancosShe is a journalist and influencer from Murcia, Spain. In a short time she has managed togenerate high engagementwith her Instagram audience. This impact is due, in part, to her fresh, youthful and friendly style . Her content focuses mainly on fashion, but she also reviews local restaurants, home decor brands and clothing stores in her city. 

A little more artist

Camila Neirais a Chilean artist who works with crafts, paintings, ceramics and textiles. Her account features content about places in Santiago and national brands related to art . For example, visits to “pintacafés”, in-person creative events and reviews of artistic products. It is an interesting profile for stationery brands, bookstores and art schools, but also for event producers. She has managed to impact the local community thanks to the dynamism of her communication and the visual details of her content.