Twitch is a channel that offers multiple opportunities for brands to interact with their audience or potential followers and customers. The advantage of this channel is thataudiences are specific and they tend to be very engaged with the streamers they follow. It’s no coincidence that Twitch is one of the platforms that best monetizes content, even with the financial collaborations made by the followers themselves. If you work for a brand or company, don’t lose sight of its benefits . Below, we’ll tell you how you can use the platform for your marketing strategies on Twitch.
Streaming of companies and brands
Businesses can create their own streaming channels on Twitch. This allows them to generate valuable branded content for users and will also encourage engaging interactions for future followers or potential customers.
Using Twitch for business is not too complex, Twitch for malta phone number list Business but it does require learning how to use specialized live streaming software. For example, OBS Studio or Streamlabs. It is important that the team in charge of creating streams is familiar with this type of software. It is also essential to have high-performance computers and microphones with noise cancellation . Remember that the main objective of Twitch is to open live spaces to share and interact with the community. Audiovisual quality is key.
Advertising on Twitch
The truth is that advertising on Twitch is easier than you think. The platform gives the option toadvertise adswithin live streams. These ads are usually very short videos of about 15 seconds that appear before or after the stream. This method helps users and streamers stay focused on the live content. Additionally, Twitch advertising allows for on-screen ads outside of the stream. They can be displayed when choosing the perfect company management software below the stream or in vertical bars and “L” frames.
As with other platforms, it is possible to segment the audience to which the ads will be directed. When starting your advertising campaign on Twitch , make sure to segment by interests, viewing behaviors, or demographics.
Influencer marketing campaigns on Twitch
This is possibly the most effective way to market on Twitch. The type of audience that frequents this platform is characterized by being extremely engaged: they are people connected in real time , attentive and aware of what their favorite influencers are broadcasting. Achieving a good influencer marketing campaign on Twitch can mean a before and after for any company.
Brands that collaborate with Twitch influencers can more easily reach their niche markets. Today, there is a wide variety of streamers who test products live or share their whatsapp number experiences with brands, companies or organizations. And best of all: with captivating authenticity . With the spontaneity of a live broadcast, the Twitch audience captures the precise moment when an influencer tests a product or comments on a service.
How to do influencer marketing on Twitch: 3 key tips for successful collaborations
Twitch, like other networks, is a constantly evolving platform . That’s why brands and companies need to be aware of the latest trends and benefits of this digital channel. If you’re a brand looking to collaborate with Twitch influencers, there are a few tips to keep in mind.
1. Choose your future Twitch influencers carefully
“Streaming is all about turning on a camera, playing games, and talking, nothing else.” Did you really think that? No, a good streamer does much more than just broadcast live . That’s why choosing the right Twitch influencer is one of the most important decisions.
For an influencer marketing campaign, streamers must be carefully selected. Before you start collaborating, you should think about your product or service and the audience you want to target. In addition, the Twitch influencer’s communication style should be consistent with your brand’s style. That is, their tone, language, and approach to content should match your brand’s values and personality. This way, you will be able to get the message across to the audience in a natural way and without seeming forced.
Twitch for Business On the other hand, make sure that the quality of the content is optimal . Not only in terms of audiovisual content, but also in terms of the authenticity they show to their followers. Streamers who encourage interaction and create an atmosphere of respect in their community are more reliable in the eyes of users . Remember: their followers will potentially be customers of your brand.
2. Clearly define campaign expectations and objectives
As with other influencer collaborations, it is crucial to maintain transparent communication with streamers. The marketing strategy on Twitch must includeclear and measurable objectives. Formally communicate those KPIs that involve the influencer and their work with the brand. If the collaborator isrepresented by an agency, formalize all agreements with them to avoid misunderstandings and establish realistic expectations.
Make the most of Twitch for Business by setting quantitative goals like views, brand mentions, or engagement. However, it’s also worth keeping an eye on qualitative performance: Are the streams quality? Is the style consistent with the brand? Ask yourself these questions when reviewing the results of the collaboration.
3. Foster strong collaborations with Twitch influencers
The benefits ofinfluencer marketingFor companies, they are well-known. Therefore, it is likely that a one-time collaboration with a Twitch influencer will turn into a long-term relationship. Thanks to the spontaneity of the broadcasts and an engaged audience , you may want to repeat the results of a marketing campaign on Twitch .
To do this, we advise you to foster a genuine and long-lasting collaboration with streamers. Involve them in influencer marketing strategies and encourage them to contribute ideas for the next broadcast. This will result in an enriched campaign and an influencer who is much more committed to your brand.
On the other hand, value authenticity when streaming. Encourage them to broadcast using their real personality and share their personal stories. This will make the content more attractive to their followers or potential customers of your brand.