Many small businesses and larger companies use Facebook as their main platform and as a complement to the overall marketing communication strategy mix. Customers are used to searching for information on many channels, and Facebook is one of the main ones. You can gain a lot of new customers on Facebook through paid advertising, but also in a natural and therefore completely free way!
To begin with, make sure that your Facebook profile contains all the information needed by the customer – who you are, what you do, what you sell. Where you are located, what your opening hours are, where customers can visit you, who they can contact and how to contact you, and much more.
If you own an e-shop . Your Facebook profile line database should primarily link to it. Don’t forget to include the link to the website as one of the first things in the “information” section. Put it visibly in your profile, in the header… In short, make sure that the opportunity to redirect social media users directly to the e-shop with the products on display is fully utilized.
Only when the information is complete can you start adding posts.
How to communicate?
A big trend on Facebook today is markedly informal communication . Large corporations often publish snippets of their “inner life”, hot news, events, photos of completed projects, snapshots from teambuildings… In short, they feed their whatsapp number Facebook profile very intensively.
The basics of writing Facebook posts – don’t write lines , no one reads them. Be aware that people who scroll through social networks don’t read every post in detail, they only pay attention to what really interests them.
Photos, photos and photos
Of course, every type of business requires specific storm in a teacup – a construction manual communication. If you have a small hair salon, don’t be afraid to attract customers with photos of the results of your work – makeovers, nice hairstyles, discount promotions, in short, show the world what you can do and, most importantly, let your customers know about you so that they can find you (or better yet, so that you can find them yourself…).