Pop-ups and calls-to-action? Be careful with that!
Of course, having a warning about cookies and tracking for marketing or traffic purposes on your website is a must, even though it may annoy some users, it is not possible without it. But if a new window pops up every ten seconds with a “new promotion” or “big discount”, the customer will most likely get annoyed and leave. Keep this in mind when creating a website.
And the same goes for call-to-action buttons. They only serve their purpose if they are used wisely. Don’t shout at the customer after every sentence “Buy
now!” or “Subscribe!”, it will disgust them. A color-coded click-through call to action is enough, even one at the end of the text.
Web design? One of the most essential parts of your online business! We assume that if you clicked on this article, you care about the visual communication of your company. So come and see with us what elements are hot in website design lately.
1. Retro Fonts in Web Design
Over the past few years, we have witnessed the rising popularity of elements that we thought were long gone. Our new old friend are retro fonts. However, retro fonts haven’t stayed the same – they have been given a new twist. The combination of retro with modern elements has become a hit, which we could also see on giants like Spotify or ig database Goliath Entertainment. Strong font elements combined with bright colors will catch your eye at first glance. This trend looks very promising so far and we can only look forward to what other innovations designers will bring us in 2021.
2. Scrolling
Nowadays, even “scrolling” has not escaped innovation and news. A simple principle that most of us would not have thought could be done differently… However, web designers are surprising again!
Horizontal scrolling
Horizontal scrolling is nothing new. There have been attempts to apply this element to websites before, but it was a big flop. However, these whatsapp number innovations are not made directly for the purpose of differentiation, but rather for the purpose of practicality. Horizontal scrolling resembles a photo gallery, with additional secondary information on the next “photo”.
Scrolling cards
Dividing a website into segments using cards is a very effective divider between sections. It can easily separate different topics from each other and maintain proper organization on the page.
Scrollytelling
The latest innovation that we are starting to see more often is the telling of stories using “scrolling”. Some of the stories that certain websites try to tell are too long and require some eye-catching visuals. The visuals will keep the reader’s attention and support the benefit of the text itself. Scrollytelling is ideal for telling a story.
3. Use of multimedia
The answer to how to keep a visitor on your website for as long as possible is quite simple – use multimedia. Videos, photos, music. The visitor’s stormy weekend experience is more intense than from reading text alone and at the same time, they will keep our website in their memory longer, which is actually one of the goals of good (sales) websites.
4. Website personalization based on the visitor
The effort to reach customers is greater than ever before, competition is increasing in every industry, and thanks to globalization, we as customers are no longer tied only to the domestic market. Therefore, individual websites try to offer customization to individual visitors based on algorithms, or they give the visitor the choice of individual settings for the appearance of the website – for example, dark mode. Over the past year, we have been able to encounter the option to set a preferred mode (light/dark) on most social networks. And some sales websites and e-shops have also been inspired by social networks. It may seem like a small thing to us, but visitors often remember so many little things that made their visit more pleasant.
Spotify playlist
We’ve seen many websites create playlists for each article based on the emotions they want to evoke. Now, algorithms are used to create playlists based on the visitor’s preferences.
5. Geometric elements
The last element in the selection that we bring to you is very simple – geometric elements. They can easily divide a website into individual segments. The division contributes to the organization and clarity of the entire website. No visitor wants to spend time groping and searching for the information they came there for when visiting a website. There is beauty in simplicity.