Stand out online to maximize your profits
With global e-commerce forecast to continue growing this year, cutting through a crowded marketplace to drive conversions remains essential for […]
Digital Marketing
February 2025
Digital Marketing
How Google’s media team handled its upgrade to GA4
With less than a month to go until the deadline to migrate to Google Analytics 4 (GA4), marketers need to
Digital Marketing
How 3 Brands Generated Strong Results Using Multiple YouTube Formats
Brands are embracing multi-format video as a key marketing strategy. whether exploring how personal relevance influences viewing habits. Across formats
Digital Marketing
How a professional made her business take off thanks to this advertising platform
Advertisements are fundamental pillars for building a successful business. Today, the focus is on Google Ads campaigns , since, in
Digital Marketing
Your marketing, multiplied by Google AI
For more than two decades, digital advertising has provided unprecedented access to information, content and services to people around the
Digital Marketing
How YouTube incorporates equity into its products and policies
Equity and inclusion are at the forefront of YouTube’s mission . To uphold them, its teams are constantly exploring how
Digital Marketing
16 benefits of branding and co-branding
In more ways than one, branding is a pillar of success. Its benefits can range from helping you develop a set of
Digital Marketing
12 Artificial Intelligence Tools That Will Grow Your Blog
All the speculation and theories are interesting. But at the end of the day, marketers have KPIs and business goals
Digital Marketing
New marketing jobs that could focus on AI
In fact, Hubspot’s most recent State of AI survey found that 62% of marketers and 66% of business leaders have
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Agile project management in B2B – curse or blessing?
For most companies and agencies, project management is one of the basic processes. The question of which model is the
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Communication of benefits of products and services
In order to make a better decision about purchasing and to choose the right one from the large number of
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Accompany customers through the entire B2B purchasing process with email marketing
In order not to lose qualified leads on their way to conversion, various marketing instruments are used. Particularly effective: targeted