What does language-based communication look like in practice?
Many companies have now realiz that new marketing measures can be implemen using voice search. Examples of how voice search […]
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February 2025
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Building Structured Data
Structured data is not a direct ranking factor. However, it does determine how the search results are displayed. Building Structured
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Voice Search in B2B? Why companies need to change their course
The use of voice assistants such as Alexa, Cortana or Siri is part of our everyday lives. In our private
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The stories behind the data
Companies can build their data stories with from a wide variety of sources . Although the company’s own database of
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Podcast interview with the expert
Offering a text as an MP3 audio file is still relatively new and attention-grabbing in B2B media. The format works
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The top trends in B2B communication
With digitalization, new channels have also developed in B2B communication: from social media to audio and video platforms. Media still
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The Opportunities of Micro-Influencers
In B2B, influencers are people who usually have direct contact with the respective products. However, B2B influencers do not describe
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Hype or real opportunity? Micro-influencers in B2B online marketing
If you think of influencers primarily as advertising various lifestyle products from B2C, you are of course right. Influencer marketing
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Recommended content: What should be in the newsletter?
Keyword user data: In order to make managing their data as convenient as possible for the recipient, they should ideally
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Filter your customers in every way possible
Earlier this year, we committed to delivering “more great features, faster”… and we delivered. So far, we’ve already released 30+ features
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The best startup conferences in January
UPDATE: We are continually updating conference dates, virtual events, and cancellations due to COVID-19 as information becomes available. Conferences are
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Do the words “early stage”
Startup Financing Masterclass: Part Two If you have just calculated the runway of your startup and realize that you will need more